Are Memecoins Always Scams?

Memecoins aren't always scams — but the distinction between a genuine rug pull and a legitimate speculative token is specific and on-chain verifiable. Here's what to look for.
Lewis Jackson
CEO and Founder

The short answer is no — but "not a scam" and "good investment" are different categories, and most memecoin discourse conflates them badly.

There are memecoins that are genuine scams, where the mechanism to extract money from buyers is built into the contract before the token launches. And there are memecoins that are legitimate in the narrow sense — open markets, no hidden extraction mechanism, real secondary liquidity — but are still high-risk speculative assets with no utility foundation. The distinction matters for understanding what you're looking at, even if the investment case remains weak in either scenario.

What Constitutes a Scam, Mechanically

A rug pull is the cleanest example of a genuine scam. The sequence is: developer deploys a token contract, creates a liquidity pool on a DEX (usually pairing the new token against ETH or SOL), promotes the project enough to attract buyers, and then withdraws the paired ETH or SOL from the pool. When the liquidity disappears, remaining token holders can't sell — the market for their tokens is gone. The developer walks away with the paired assets; buyers are left holding tokens worth effectively nothing.

The mechanism is detectable in advance. Every smart contract can be read on-chain. The key signals:

  • LP tokens: If the developer holds the liquidity pool tokens (rather than burning them or locking them in a time-lock contract), they retain the ability to withdraw liquidity at any time. LP tokens burned to the dead address or locked via a third-party contract reduce but don't eliminate this risk.
  • Minting function: If the token contract contains an active minting function the deployer controls, they can create unlimited new tokens and dilute every existing holder toward zero.
  • Contract verification: Unverified contracts on Etherscan or Solscan hide their code. Not proof of a scam, but a genuine red flag.
  • Honeypot code: Some contracts are written so that buying is possible but selling triggers an error. Token Sniffer, GoPlus Security, and similar tools detect this automatically for EVM chains.

These aren't hypothetical risks. They're documented, categorized, and increasingly detectable before you buy.

The Legitimate End of the Spectrum

Dogecoin launched in December 2013 as a joke — a Shiba Inu meme grafted onto a Litecoin fork. It has now operated continuously for over a decade. Its core developers left long ago; no founding team holds extractable liquidity; a miner community sustains the network. There's no one left to rug. It's about as decentralized as a memecoin gets.

Shiba Inu has a more complicated history — it launched with a large initial supply sent to Vitalik Buterin, who burned 90% and donated most of the rest. The core team has continued development, including Shibarium, an L2 network. Whether the utility justifies the valuation is a separate question from whether the token is a scam.

Pepe launched in April 2023. The contract was renounced — meaning the deployer gave up administrative control. Liquidity was burned. The code was straightforward and verified. It attracted enough organic interest to sustain deep secondary markets across multiple exchanges. Whether it's a good investment is entirely separate from whether it's a scam.

The pattern at the legitimate end: no extractable liquidity, no active admin keys, open and verified code, sustained market participation across independent venues. These conditions can be verified on-chain before anyone buys.

The Harder Question

"Not a scam" doesn't mean what most people hope it means.

A memecoin with no rug mechanism, no honeypot code, and a burned LP can still go to zero. It can lose 90% and never recover. It can be a vehicle for coordinated buying and promotion followed by synchronized selling — even if the contract itself is clean. The token doesn't need to be fraudulent for the market activity around it to be manipulative.

The honest framing is that most memecoins fall into one of three categories: genuine scams with extraction built into the contract; tokens that will die organically without enough adoption; or speculative markets that function as gambling with extra steps. Outcomes across all three categories look similar to most participants — and distinguishing between them from the outside isn't always straightforward.

What's Changing

Pump.fun and similar launchpads — platforms that make it trivially easy to deploy a new token in seconds — increased the absolute volume of new memecoins dramatically during 2024 and into 2025. At peak periods, tens of thousands of new tokens were launching daily on Solana alone. The overwhelming majority never develop meaningful liquidity and effectively die without ever having a real market.

At the same time, on-chain detection tooling has improved substantially. GoPlus Security, Token Sniffer, Honeypot.is, and tools built into DEX interfaces now flag common scam patterns automatically. The gap between sophisticated and unsophisticated buyers is narrowing, though it hasn't closed.

Confirmation and Invalidation

The clearest counter-example to "always scams": Dogecoin's continued operation over a decade, with real mining infrastructure and sustained secondary markets, without a founding team or treasury. Shiba Inu and Pepe also sustain genuine liquidity without apparent extraction mechanisms.

What would push toward the "always scams" framing: if on-chain detection became demonstrably unreliable even with available tooling; or if coordinated manipulation in memecoin markets became so pervasive that the distinction between a clean contract and a scam contract became meaningless in practice — because both produced the same outcome for most participants.

Timing Perspective

Now: The detection tools exist. Honeypot detection, LP lock verification, and contract review are available to anyone willing to use them before buying. The tooling isn't perfect, but the infrastructure for informed assessment is there.

Next: Regulatory frameworks are developing. The EU's MiCA regulation provides categories for various token types, but memecoins — which don't promise returns and aren't backed by assets — sit in ambiguous territory. How jurisdictions treat them will affect exchange listings and institutional access.

Later: If AI-driven contract analysis continues improving, the practical gap between "checkable by sophisticated users" and "checkable by anyone" will narrow further. That changes information access, not underlying risk.

What This Covers — and What It Doesn't

This post explains the on-chain mechanics that distinguish scam tokens from legitimate — if highly speculative — memecoins. It doesn't assess any specific token's investment case, recommend memecoins as assets, or suggest that "not a scam" implies any particular return expectation.

The answer to "are memecoins always scams" is no. The answer to "are most new memecoins worth buying" is a different question — and one this post doesn't answer.

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